I don’t know why it is, how it is, but it’s the authentic, the unique, the different that makes us feel enriched when we encounter it. And it’s this bland, plastic, synthetic, universal can’t-tell-one-brand-of-coffee-from-another-brand-of-coffee that makes life flat, uninteresting, and essentially uncreative.
-Rabbi Jonathan Sacks in an interview with Krista Tippett, On Being